E
Elia Maletta
Dear Gumlet team,
We regularly use your platform to share videos with customers. Especially for new customers, the first impression with our edited video is decisive — this is usually created directly via the review link. Although there are already some customization options in the player settings, we would like to see even more flexibility.
Possible implementation ideas:
  • Setting a background color (light/dark or freely selectable via hex code; so far only Gumlet white is possible)
  • Possibility to discreetly place your own (customer) logo in the background or in a corner
  • Freely selectable font
Benefits & Reasoning:
  • Professional initial impression: The very appearance of the review link determines how professionally our work is perceived. The more we can address our own brand or even that of the respective customer, the more convincing is our appearance.
  • Customer experience & surprise effect: A personalized review interface with customer-specific colors, background images or the company logo is a positive surprise. It tells the customer that they are individually appreciated and that the workflow is specifically tailored to them. As a professional service provider, this sets us apart from the competition.
  • Psychological effect of the video effect: The option to set the player's background to black, for example (as in cinema), visually highlights the video and increases the “cinematic” feeling — making the presentation of content even more impressive.
  • Expanding existing options: It's great that the play button and the branding in the player can already be customized, but the player logo is often rather annoying when viewed. Placing the logo and designing the background outside the player would probably be more advantageous.
It may be a change that, from a developer's point of view, does not involve much effort at all (estimated in layman's terms, of course) — but the added value for customer communication and the overall professional picture would certainly be there!
We would be delighted if you could review these ideas and, if necessary, incorporate them into your development plan!
Best regards
Elijah von Gihon Films
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